LinkedIn for online recruitment: 7 tips for more followers of your company page
With a company page on LinkedIn you can show information about your company, post messages, advertise vacancies
and also show products or services in a showcase. The more followers your LinkedIn company page has, the easier
it is to reach a large, relevant audience. These seven practical tips will help you gain more followers and
make your online recruitment more efficient.
1. Ask all employees to create and complete a LinkedIn profile
By specifying the organization as an employer, their profile is linked to the company page and they
immediately count as a follower. Please note: not every employee is a copywriter or fully understands
social media. Support where necessary.
2. Announce your new business page
For this you can use a separate email message, LinkedIn message or existing newsletter for existing customers
and partners. You are essentially announcing a new communication channel. Indicate what they can expect and
ask what they would like to receive.
3. Communicate your company page
Mention LinkedIn everywhere you mention your social media channels, such as in the signature of a company
email, the newsletter, the footer on the website and of course on the careers pages. LinkedIn also offers
useful buttons for this. You can also post a link to your company page in discussions in Groups under your
comment.
4. Keep it interesting
Don't be too commercial or too smart, don't send updates too often (several times a week is fine) and make
sure the content is relevant to your followers.
5. Use the blog function
With the write article function (" Write an article ") you write a blog on your LinkedIn profile.
This allows you to address your audience with valuable insights and refer to your company page.
6. Share a company page post on your own profile
This way, your contacts will see that your company has its own company page with relevant content.
By adding a comment you give the message more context and it doesn't feel like spamming.
7. Advertise; You can also promote every message placed on a company page as sponsored content
This also adds a follow button for your company page. Choose messages that already have some
interaction (clicks, reactions) to use your advertising budget efficiently. You can also only post
vacancies on LinkedIn as an advertisement.