How to Hire a Social Media Expert?

How to hire a social media expert?

Social media is currently one of the most important communication channels for consumers and business owners. A social media expert is an IT professional who understands the importance of visibility of communication and the possibility of direct interaction with clients and target groups.

Companies are no longer sell a service or product, but they do for a message or a brand. In addition of that, companies profile their brand, service or product more informally, especially on social media. For example, social media is the best place to create awareness by sharing knowledge, increasing your company brand awareness and reach, or strengthening your business image. A social media expert an IT professional who can help you with this.

What is a social media expert?

A social media expert is an expert professional on social media. Both Instagram, Linkedin and Facebook, Twitter and possibly Pinterest and Tiktok are channels that each one is involved in. This must mean: devising, creating and analyzing social media content, often with a main objective of generating more traffic to the company page or website or increasing the visibility of a company on the net.

Not everyone uses the social media channels a lot in his or her private life must be considered as a social media expert. When a social media channel is created for a company, there is much more to it. Think of making a content strategy and planning, doing a target group analysis or strategically deploying social media ads.

A social media expert must be creative with image and text. He or she produces and publishes online content and is passionate about his or her profession. In addition to passion, a good dose of perseverance and patience is an essential quality. Because building an a good social media channel with a business goal in mind takes much more time. That is why a social media specialist be able to empathize with the client. The aim of a social media expert is often on creating online interaction and increasing the reach of a business or company. But these objectives can vary.

How can you use a social media expert for your company?

We discuss here the possible cases in which you may need a social media expert for your company:

  • Your website articles or blog content are not reached enough so you can't inform the target group sufficiently. With the use of a social media expert you better distribute your content and you by default you will increase the interaction of the target group with your website blog.
  • The marketing mix in your company depends too much on Google Ads. Due to that, you are also dependent on one channel for your marketing and conversion, which makes you are less flexible. The use of a social media expert enables you to increase the number of marketing channels and you have the chance to enter into a dialogue with your target group earlier.
  • The interesting white paper on your page or website is not read enough. By using of a good social media expert, you have more chances to bring your white paper to the attention of the target group, whereby you also offer the chance that the target group can download your white paper.

"By using a good social media expert you increase the distribution possibilities of your website/page content and you try to enhance the interaction of the target group with your articles or blogs."

In these cases it is important for your company to get more out of your marketing with a social media expert.

What can the social media freelancer help you with?

  • Providing more interaction with the target groups on Instagram, Facebook, Youtube and/or LinkedIn
  • Generating leads and traffic to the social page pr website through social media campaigns, among other things
  • Increase the company brand awareness and visibility
  • Assist to build better social media strategy
  • Recruiting your target talents through social media
  • Collect audience insights so you can know your audience better
  • Attracting/Acquisition of new clients

Hire a social media expert from Egypt

Interested to hire a social media expert from Egypt? We can help! Please contact us.